Route 66 Icon in Needles Gets a Makeover

April 3, 2012
66 Motel Sign in Needles, CA

66 Motel Sign in Needles, CA

Needles, Calif. – Many folks simply slow down and stare. Some even honk their horns and wave. They are waving to a man, 25′ off the ground painting a sign. And yet this is not your ordinary run of the mill sign. It just happens to be one of Needle’s most famous signs.

Ed Klein came to Needles in January 2011 on a request. The request came from Linda Fitzpatrick, a resident of Needles who was trying to figure out ideas on how to grab the estimated 40,000 travelers who make Route 66 their annual pilgrimage. Her plan was to restore the old abandoned gas station on the corner of Dobson and Broadway – or famously known as ‘Carty’s Camp’.

When Ed and Linda met, the ideas started to flow about how to get travelers to stop and enjoy the history Needles had to offer its Route 66 travelers. After a few hours of brain-storming and several return visits back to the gas station, Ed asked Linda what the plans were for the old 66 Motel sign, as he put it, ‘had seen better days’.

“I looked at the sign and felt it was a shame such a classic and iconic sign as this one on the route was looking as beat down as it did. I had to figure something out,” said Klein. “The restoration of the gas station would be a very large project over a few years, but the sign could be done in a few months.”

Klein is the owner of a website dedicated to the preservation and travel information on Route 66 (route66world.com) and has had his hands in several restoration projects along the route.

After a few weeks of preparation, several phone calls to the 66 Motel owner as well as Linda Fitzpatrick, Klein and his wife set on their 5 hour drive to Needles.

Starting off the weekend was figuring out the old neon and wiring which at one time pumped vibrant life into the glowing sign. Most of it was disconnected, broken, or simply cut.

“We spent a good few hours trying to figure out the wiring and removal of the neon. I need to keep as many pieces intact to have them recreated.” Klein said.

The one factor Klein did not consider was the wind this weekend. Wind gusts of up to 35 MPH hit late in the afternoon and proceeded to continue through Sunday. The wind blew hard throughout the southern part of California and Needles would not the exception. It blew hard enough Klein had to stop the painting early due to fears he might be blown of his 32′ ladder which was leaning up against the sign.

The historic sign will go through a total restoration. Klein told me he will do this in three phases. The first two phases will be painting and getting the neon ready and the third phase will be installing and lighting the neon, which will be the first time it has been on in over 15 years.

This total restoration is not costing the owner of the motel or the town of Needles a dime. Klein said he was paying for the paint out of his pocket as a ‘donation’ to the route and the town, and there will be a fundraising event via his website to raise money to pay for the neon, electronics, and installation.

“You would not believe the wave of support when I mentioned what I wanted to do to this sign. I have heard from travelers all around the world who want to help out with this restoration and there are so many historic businesses along the route who are donating their items for donors. They are all giving back to what we all care about so much, and that is the preservation of a true American icon. You will not meet the nicest, passionate people than those who live on, work on and drive Route 66″ Klein added.


Preserving Route 66 is a Good Investment for the Future

April 2, 2012

$132 million spent per year in communities along Route 66

A recently completed economic impact study shows that $132 million per year is spent in communities along historic Route 66. This information sheds new light on the importance of heritage tourism and historic preservation along Route 66 as a contributor to local, state, and national economies. Route 66, which runs from Chicago to Santa Monica and is known as the Mother Road, is America’s most celebrated automobile highway, and a symbol of twentieth-century American culture and history. The study was directed by professor David Listokin of the Edward J. Bloustein School of Planning and Public Policy at Rutgers, The State University of New Jersey, and was carried out between 2008 and 2011 in collaboration with the National Park Service Route 66 Corridor Preservation Program and World Monuments Fund, with the support of American Express.

The study demonstrates the tremendous influence tourists have on the economies of towns and cities along the route:

  • More than 85% of Route 66 travelers visit historic places and museums, and these tourists spend $38 million dollars a year in these communities.
  • Heritage preservation, through Main Street revitalization programs and museums, add another $94 million in annual investments.
  • The national impact is an annual gain of 2,400 jobs, $90 million in income, $262 million in overall output, $127 million in gross domestic product and $37 million in tax revenues.
  • At the local level, the restored Route 66-themed motel, restaurant, and gift shop anchor the downtown in many small communities and bring new life and revenue to towns once bypassed by the Interstate Highway System.

In other words, preserving Route 66 is a good investment with significant community and economic benefits.

“This study shows that preserving historic places is important to travelers on Route 66, and brings enormous pride as well as social and economic benefits to those living along the route,” said National Park Service Route 66 Corridor Preservation Program Manager Kaisa Barthuli. “We will to continue to work with communities and other partners to preserve the special places that tell this vibrant part of American history, which in turn creates valuable economic opportunities.”

“The 2008 World Monuments Watch brought attention to the cultural value of America’s Mother Road,” said World Monuments Fund President Bonnie Burnham. “The Watch was the catalyst for developing this study, which now demonstrates the tremendous economic value tied to those traveling this historic route and argues for investment in preservation.”

The study draws on a wide array of empirical information on Route 66 from the national decennial census, a first-ever comprehensive survey of Route 66 travelers, a Route 66 museum survey, Route 66 case studies, and other sources. The result is a better understanding of the mosaic and dynamics of America’s Main Street, and the identification of opportunities to improve preservation of this resource and to enhance its already significant heritage tourism and economic contribution. The organizations behind the study are currently working to raise awareness of the significant findings among both the private and public sectors. A follow-up event, including industry, government, and others, is being planned for 2012, with a goal of leveraging the new knowledge provided by the Economic Impact Study toward
improved investment and innovative partnerships in heritage tourism and historic preservation.

A Synthesis of Findings of the Route 66 Economic Impact Study, along with a two-volume Technical Report, are available at:
http://www.wmf.org/dig-deeper/publication/route-66-economic-impact-study-synthesis-findings.

Edward J. Bloustein School of Planning & Public Policy at Rutgers
The Edward J. Bloustein School of Planning and Public Policy at Rutgers, The State University of New Jersey, is one of the nation’s key centers for the theory and practice of planning and public policy scholarship and analysis. The school was established in 1992 by the Rutgers University Board of Governors to provide a focus for all of Rutgers’ initiatives and programs of instruction, research, and service in planning and public policy. The Bloustein School was ranked No. 3 in the United States in the latest survey of the nation’s top graduate programs in urban planning by Planetizen, a Los Angeles–based planning and development network.
http://policy.rutgers.edu/.

National Park Service, Route 66 Corridor Preservation Program
The National Park Service, Route 66 Corridor Preservation Program was established in 2001 to help preserve the special places and stories of historic U.S. 66. The program collaborates with private individuals, organizations, government agencies, and others to identify and address the priority needs of this historically significant American icon. The program offers cost-share grants to assist with preservation, planning, research, and educational initiatives. Learn more at http://www.nps.gov/rt66/.

World Monuments Fund
World Monuments Fund is the leading independent organization devoted to saving the world’s most treasured places. For over 45 years, working in more than 90 countries, its highly skilled experts have applied proven and effective techniques to the preservation of important architectural and cultural heritage sites around the globe. Through partnerships with local communities, funders, and governments, WMF seeks to inspire an enduring commitment to stewardship for future generations. Headquartered in New York City, WMF has offices and affiliates worldwide. wmf.org,
twitter.com/worldmonuments, and facebook.com/worldmonuments.

American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Historic preservation has long been the hallmark of American Express’ involvement in the community, reflecting the company’s recognition of the importance of cultural sites and monuments as symbols of national and local identity, and the role that their preservation can play in attracting visitors and revitalizing neighborhoods. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.


Luna Cafe Neon Sign Re-lighting Party on October 22nd

September 28, 2011

The Route 66 Associations of Illinois & Missouri, and the Friends of the Mother Road, are proud to announce that the official re-lighting date has been set for Saturday,   October 22, 2011, at approximately 6:30 PM, depending on the timing of dusk that evening. Larry Wofford, owner of the Luna Café, is anxiously awaiting this exciting day when his historic Route 66 beacon will again shine like it did during the hey-day of the Mother Road.

He is delighted to welcome all Route 66 roadies to join in the fun and celebrate this exciting event with him. This would not only be a great celebration of the sign but a great way to join fellow road friends …… and make new ones — and it will also constitute a big thank you to Larry for his contribution to the preservation of the Mother Road with the rebirth of this classic sign.

Refreshments will be served, and it is anticipated that a representative from the Illinois State Historic Preservation Agency will be there for this special event, as well local media and community leaders.

Don’t miss the party at the Luna Cafe in Mitchell, Illinois on October 22nd!


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